Tiny Briny presents a different way of engaging children with a new way of packaging cupcakes. The child is surprised when he opens the package for a cupcake but finds a story 'The Bravest Fish' by Matt Buckingham. Each package has a different flavour to engage in like salted caramel & peanut comes with Morris, the lobster, Orange blossom & Almond comes with Stanley, the fish and Birthday sponge with sprinkles comes with Chase, the shark.